RugbyAU

Motion Design

Putting a new brand in motion

RUGBY AU
BRAND VIDEO

For the rebrand of Rugby Australia, I helped Digilante bring the new identity and vision to life. This brand video puts the broad new design framework for each level of the game in motion. I ensured that the key design devices were used seamlessly with brand and gaming footage, to reveal to Australia a more inclusive, relevant and accessible game for all.

Agency: Digilante
Role: Design, Editing, and Animation

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MOTION PRINCIPLES