Merry Craftmas

Merry Craftmas

Christmas is what you make of it. We want to show that the spirit of Christmas is not about what’s in your wallet that counts. It’s about what’s 
in your heart. And what better way to do this than with something that you’ve made or personalised yourself. We want to combine the spirit of Christmas and DIY together with a focus of gifts that can help show or create a more personal connection or memories. 

I looked at bringing Christmas Craft to life by bringing in hand made elements through paper craft and custom hand cut 3D typography, we also used a stop motion approach to help bring that hand made feel, along the shoot I also did the edit, animation and post production.

Agency: Saathic & Saatchi
Role: Art Direction, Design, Editing, Animation, Prop Maker